Privacy Policy for Cherished
Blossoms Ltd
Last Updated: 21/11/2026
Introduction
Cherished Blossoms Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.cherishedblossomsgroup.com or use our services.
Company Details:
Company Name: Cherished Blossoms Ltd
Company Number: 11583015
Registered Office: 4th Floor, 86-90 Paul Street, London, EC2A 4NE
Contact Phone: +44 7762 859245
Information We Collect
Information You Provide Directly
For Property Buyers: When you register for property alerts or download our guides, we collect:
Full name
Email address
Phone number (optional)
Budget range
Preferred areas in NW London
Property type preferences
Timeline for purchase
Current situation (first-time buyer, renting, etc.)
Mortgage status
For Estate Agents: When you sign up for our services, we collect:
Full name and job title
Company name
Email address
Phone number
Areas covered
Property types you specialise in:
Number of active listings
Payment information (processed securely through Stripe)
Information Collected Automatically
When you visit our website, we automatically collect:
IP address
Browser type and version
Operating system
Pages visited and time spent.
Referring website
Device type (mobile, desktop, tablet)
Cookies and similar tracking technologies
Information From Third Parties
We may receive information from:
Facebook (when you interact with our ads)
Google (analytics and advertising)
Payment processors (transaction confirmations)
Partner estate agents (feedback on lead quality)
How We Use Your Information
For Property Buyers
We use your information to:
Send personalised property recommendations matching your criteria
Deliver the NW London Property Guide and other resources
Connect you with relevant estate agents in your preferred areas
Send weekly property alerts and market updates
Improve our services and understand buyer preferences
Comply with legal obligations.
Legal Basis: Consent (you can withdraw anytime by unsubscribing)
For Estate Agents
We use your information to:
Provide our lead generation services
Deliver qualified buyer leads to your CRM dashboard
Process payments for services
Provide customer support
Send performance reports and analytics.
Communicate service updates and improvements.
Comply with legal obligations.
Legal Basis: Contractual necessity and legitimate business interests
Marketing Communications
We may send you:
Property alerts (buyers)
Market insights and tips
New service announcements
Special offers and promotions
You can opt out anytime by:
Clicking “unsubscribe” in any email
Emailing
Calling +44 7762 859245
How We Share Your Information
Sharing Buyer Information With Estate Agents
When you register as a buyer, we share your information with estate agents who:
Match your property criteria (budget, area, property type)
Have relevant listings in their portfolio.
Are paying subscribers to our service
Information shared includes:
Your name, email, and phone number
Your property preferences and budget
Your timeline and current situation
Your mortgage status
We DO NOT:
Share your information with multiple agents simultaneously
Sell your data to third parties
Share with agents outside NW London
Share without your explicit consent
Third-Party Service Providers We share limited information with: Technology Providers:
Mailchimp (email marketing)
Stripe (payment processing)
Google Analytics (website analytics)
Facebook (advertising)
WordPress/hosting provider (Siteground hosting)
Professional Services:
Accountants (financial records only)
Legal advisors (if required)
Customer support tools
All third parties are GDPR compliant and contractually obligated to protect your data.
Legal Requirements
We may disclose your information if required by law, court order, or government request, or to:
Protect our legal rights
Prevent fraud or security threats
Comply with regulatory requirements
Data Retention Property Buyer Data:
Active users: Retained while you’re subscribed to alerts
Inactive users: Deleted after 18 months of no engagement
Immediate deletion: Upon unsubscribe request
Estate Agent Data:
Active clients: Retained during contract period
Past clients: Retained for 7 years (HMRC requirement for business records)
Immediate deletion: Upon request (except for legally required records)
Website Analytics:
Aggregated data: Retained for 26 months
Individual data: Anonymised after 14 months
Your Rights Under GDPR
You have the right to:
Access Request a copy of all personal data we hold about you (Subject Access Request)
Rectification: Correct inaccurate or incomplete information
Erasure (“Right to be Forgotten”) Request deletion of your personal data (subject to legal obligations)
Restrict Processing Limit: how we use your data.
Data Portability: Receive your data in a machine-readable format to transfer elsewhere
Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent for marketing anytime (doesn’t affect other processing)
Lodge a Complaint: Complain to the ICO (Information Commissioner’s Office) if you believe we’ve mishandled your data
To exercise your rights:
Email:
Phone: +44 7762 859245
Write: 4th Floor, 86-90 Paul Street, London, EC2A 4NE
We’ll respond within 30 days.
Data Security
We protect your data using:
Technical Measures:
SSL/TLS encryption for website
Encrypted data storage
Secure payment processing (PCI DSS compliant)
Regular security audits
Firewall protection
Two-factor authentication for staff access
Organisational Measures:
Staff training on data protection
Access controls (need-to-know basis)
Confidentiality agreements with staff and contractors
Regular policy reviews
Incident response procedures
However, no internet transmission is 100% secure. We cannot guarantee absolute security, but we take all reasonable precautions.
Cookies Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us understand how you use our site and improve your experience.
Cookies We Use
Essential Cookies (Always On):
Session management
Security
Load balancing
GDPR consent record
Analytics Cookies (With Consent):
Google Analytics (visitor statistics)
Heatmap tracking (user behaviour)
Marketing Cookies (With Consent):
Facebook Pixel (ad targeting)
Google Ads (conversion tracking)
Retargeting pixels
Managing Cookies
You can control cookies via:
Our cookie banner (appears on first visit)
Your browser settings
Opt-out tools:
Google Analytics: tools.google.com/dlpage/gaoptout
Facebook: facebook.com/help/568137493302217
Disabling cookies may limit website functionality.
Third-Party Links
Our website contains links to:
Estate agent websites
Property portals (Rightmove, Zoopla)
Social media platforms
Partner services
We’re not responsible for the privacy practices of these third parties. Please review their privacy policies separately.
Children’s Privacy
Our services are not directed at children under 18. We do not knowingly collect data from minors. If we discover we’ve collected such data, we’ll delete it immediately.
If you believe we have data about a child, contact:
International Transfers
Your data is stored within the UK/EU. If we transfer data outside the UK/EU, we ensure:
Adequacy decisions (approved countries)
Standard contractual clauses
Equivalent data protection standards. Currently, our service providers are based in the UK/EU-based.
Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be:
Posted on this page with new “Last Updated” date
Notified via email for material changes
Effective immediately unless stated otherwise
Continued use of our services after changes constitutes acceptance.
Contact Us
Data Protection Queries:
Cherished Blossoms Ltd Data Protection Officer: 4th Floor, 86-90 Paul Street, London, EC2A 4NE
Email:
For ICO Complaints:
Information Commissioner’s Office Wycliffe House, Water Lane Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk